An audit of where you stand.

One working session on your commercial motion, across eight dimensions. Ten minutes of questions before we meet, an hour together, a report on the four themes within two days, and a call to go through it: the bottleneck, what a qualified conversation is worth to you, and one scoped piece of work to say yes or no to. Fixed fee, and everything we find is yours.

What we look at

Eight dimensions, four themes.

Every dimension is a reason an acquisition cost is too high. The Scan finds which one leaks the most.

Positioning and offer
01
ICP, category, messaging
Who buys, in which category, and why you and not the three alternatives.
02
Offer and price model
Whether there is an entry offer, and how many steps sit between interest and paying.
Demand creation
03
Inbound and category presence
How much comes in, and how much of it qualifies.
04
Outbound motion and infrastructure
What runs today, on which domain, at what volume, and where it stalled before.
05
Timing signals and partners
Whether you know when your market is in-market, and who already sends you demand.
Funnel and system
06
Funnel, conversion, buyer side
The numbers per step, who decides, and whether the user has budget.
07
Data, stack, attribution
Whether your CRM can prove where a deal came from.
Economics and stage
08
Economics, stage, capacity
What a qualified conversation is worth to you, and whether paid acquisition pays back.
How it works

Ten minutes, one hour, one report, one call.

Nothing to prepare beyond the questionnaire. You get the report whether or not we work together after it.

01
Questionnaire
Ten minutes · before we meet
A short questionnaire, facts and figures only: your best segments, where the last ten clients came from, what you do yourself, your conversion, your CRM, what a client is worth, who buys, and your goal. "Don't know" is a valid answer and a finding in itself.
02
Working session
Sixty minutes · four themes, fifteen each
We arrive with your answers and a first read on your market. The session is about the why behind the numbers: the clients that do not fit your own ICP, the signal that weighs most, where the brake on growth sits.
03
Report
Four themes · within two days
An advice report on positioning and offer, demand creation, funnel and system, economics and stage: where you stand, the bottleneck, the value of a qualified conversation, and one work package small enough to say yes or no to. Yours to keep, whether or not we build it.
04
Results call
Thirty minutes
We walk through the report together, answer what it raises, and decide the next step: build the work package, or not.
What comes out

A work package for every leak.

The Scan diagnoses. Each dimension has a standard answer, small enough to say yes to and built so your team owns it. Automations are a fixed setup plus a monthly retainer. Strategy and advice are on hours.

Work packages
DimPackageWhat it isPrice modelWay of working
1ICP definitionSegments and the ideal customer per segment, tested against a sample of 25 accounts.Strategy session · hoursScan follow-up
Market map and enrichmentEvery relevant account, enriched with the ESG fields generic tools miss, deduplicated against your CRM, refreshed monthly.Fixed setup + monthly feeModule Sprint
2Offer and entry productHandled inside the ICP session or the conversion-path advice, not as a separate package.Part of dimension 1 or 6Scan follow-up
3Inbound triageEveryone who reacts to your content or site, checked against your ICP and routed as a signal.Fixed setup + retainerModule Sprint
4Outbound campaign and infrastructureSeparate sending domain, sequences on the signal, replies into your calendar. We run it, or we build it and hand over.Fixed setup + retainer, or setup + handoverSprint, then Partner
5Account monitoringYour mapped market watched continuously for buying signals. A signal becomes an alert with context and a draft message.Fixed setup + retainerSprint, then Partner
6Conversion path and sales processYour last ten deals, won and lost, and three concrete changes to the process. The conversation stays yours.Advice · hoursStandalone
7Data and stack checkOne survey of CRM, integrations and attribution: good enough, or fix this first.One-off · hoursStandalone
8Unit economicsWhat a new client may cost you, and the payback of each package above. Part of every readout.Included in the ScanScan
Start here

Request your Biotiq Scan.

The eight questions, right here. Ten minutes, facts and figures only. "Don't know" is a valid answer. We read it, come back within two working days with a session slot, and the Scan is €1,500 fixed.

Only name, company and email are required. Your answers go to Wouter and Michiel, nobody else.

Rather talk first? Book a 30 min. intro call →