For ESG software, climate tech, sustainability consultancies or impact-driven businesses

Know which accounts to contact next, and why.

We do everything before the first sales meeting: the accounts that fit, their buying signals and the outreach in your name. Start with a six-week pilot, paid per held, qualified meeting. Then we build a partnership around what you need.

Run by Wouter Roelofs and Michiel Kemmer, both from the sustainability sector.

See the platform
Example with placeholder data. An account in your CRM gets a new signal; we write the brief and run the outreach. When the buyer agrees to meet, your account owner gets the meeting and the brief. Signals stay redacted on this site.

Ask a general GTM agency for ten buying signals that are specific to your market. They will struggle. We will not.

Sustainability is where we come from, and where we are strongest. We know the rules your buyers report against, who owns the budget, and what puts it on their desk.

We do not publish the signals we track for clients. They get them in their own CRM.

Read how European ESG software gets sold

How we price

Start with a pilot, paid per meeting. Then go on as Partner.

Start with a pilot: after setup, six weeks of outreach, paid only per held, qualified meeting, up to an agreed cap. Then continue as Partner, for at least three months, with the work chosen together and priced like the work: a monthly fee for ongoing work, a fee per held meeting, hours for sparring, or a mix on request.

A meeting counts when

  • It took place. Booked is not enough.
  • It is with a decision maker in the profile we agreed.
  • The company is not a client, has no open deal with you and is not on your exclusion list.
  • It came from our outreach.

No-shows are not billed, and we offer to reschedule once. You confirm which meetings took place. Before outreach starts, we agree which accounts already in your CRM can count.

  1. 1First call30 minutes

  2. 2PilotSix weeks of outreach

  3. 3PartnerThree months minimum

The deliverable

What lands in your CRM

For each account with a buying signal: why now, who to talk to, and the opening line. We run the outreach; when a buyer agrees to meet, we book the meeting in your calendar and your account owner gets the brief.

  1. Why nowThe reason to talk, from a signal we track for you. Redacted on this site.
  2. Talk toThe people who decide, by role, verified.
  3. Opening lineWritten for the buyer, on the signal, and checked by us before we send it.
  4. HandoverWhen the buyer agrees to meet: the meeting in your calendar, and a task with the brief in your CRM.
P
Packaging producerNetherlands · packaging · fit high
New signal
1Why nowSignal hidden on this site.A change that puts this on their desk this quarter.
2Talk toHead of Sustainabilitythen Procurement
3Opening lineSaw the news about a recent change at the company last week. Most teams in your position get the reporting questions before they get the budget.
4HandoverTask for the account ownerOnce the meeting is booked, with the brief attached.

Give buyers a reason to reply

Most outreach in this market is about the sender. Ours starts from something that just changed for the buyer.

ToSustainability teamHead of Sustainability, packaging producer

SubjectAccelerating your sustainability journeyA subject about that change, hidden here

Hi there,

I hope this message finds you well. I'm reaching out because we help companies like yours accelerate their ESG journey with innovative, data-driven solutions.

Our platform helps teams streamline reporting and drive impact across the value chain.

Would you be open to a quick call next week to explore potential synergies?

Best regards

Hi,

A recent change at your company, last week. When that happens, the reporting questions usually reach your team before the budget does.

We help packaging companies answer them without adding headcount. Worth a short call this month?

Example outreach in a client's name, written for this page. Every reply is answered by one of us.

The system

One system, from choosing your market to the first sales meeting

Seven parts that feed each other. We build them in your own tools and run them for you. If you stop, the sending accounts, lists and workflows stay yours.

We build the targeting, run the outreach and set up the sales process around it. Your team takes the qualified conversations and closes.

Seven parts

Foundation

Demand

Revenue system

See the whole system

The biotiq platform Early access

Your market, on one map

Use it on its own, or as part of working with us: what the vendors you compete with launch, the companies in your own account list, and who sells what in Europe's sustainability market.

Launches, new markets and partnerships of the software vendors you compete with.

Examples with placeholder data. In the app, a CRM file you open is matched on your own computer and never sent to us.

For investors

The go-to-market partner your portfolio can call on

Many impact companies have a strong product and backing, and not yet the sales engine. Introduce us to the ones that need pipeline. They work with us on the same terms as any client, and you see how it goes.

  • One introductionA call per company to see if outbound fits; if it does, a six-week pilot, paid per held, qualified meeting.
  • A report you can readWith the company's consent, you get a monthly summary: meetings held, what worked, what is next.
  • Market mapsScreen Europe's sustainability software vendors and consultancies before you invest. In early access.

Who it is for

For sustainability businesses, and the investors behind them

A crowded category, and demand you cannot time

We sharpen your story and reach buyers when a rule or standard starts to matter to them, so you stand out without buying attention.

How we work with software companies
A painting of the rooftops of an old port city at dusk, some with solar panels

Who we are

Two founders. The people you meet build your system.

We move the sustainability transition by helping impact-driven companies win customers.

Wouter Roelofs
Wouter RoelofsCommercial

Former solar finance consultant and ESG advisor to real estate investors.

Michiel Kemmer
Michiel KemmerProduct

Former sustainability consultant in manufacturing, food and agriculture, and logistics.

More about us

Questions

Something else? Email info@biotiq.io.

What does it cost?

In the six-week pilot you pay only per held, qualified meeting, up to a cap, and you pay the sending tools directly, on accounts in your own name. If your market needs a mapping step first, we quote it in the proposal. As Partner, after the pilot, the price follows the work, for at least three months: a monthly fee for ongoing work, a fee per held meeting where meetings are the goal, hours for sparring, or a mix on request. Any fee per meeting has a monthly cap. We set it from what a meeting is worth to you, and agree every price in writing before we start.

What counts as a qualified meeting?

A meeting that took place, with a decision maker in the profile we agreed. The company is not a client, has no open deal with you and is not on your exclusion list. And the meeting came from our outreach, within the period set in the proposal. Before outreach starts, we agree which accounts already in your CRM can count. You confirm which meetings took place. No-shows are not billed, and we offer to reschedule once.

Why start with a pilot?

So you see real meetings before you commit to more, and we both learn what a meeting is worth in your market. After six weeks we review the meetings together, and you decide whether to go on as Partner, and with which work.

Who does the work?

We do: Wouter Roelofs and Michiel Kemmer, both from the sustainability sector. No account managers: the people you meet do the work.

Do you guarantee results?

No. We do not promise replies or deals, and closing is your team's work. What we do promise: you never pay a meeting fee for a meeting that did not take place or missed the definition.

How is this different from a marketing or SDR agency?

We know the sustainability market from the inside, we build the system in your own tools, and our fee per meeting is only due for held, qualified meetings.

Who owns what you build?

You keep what we build in your accounts: sending accounts, lists, workflows and reports, also if you stop. Our methods and the biotiq platform stay ours. You can share our reports with your board and investors.

Do you work with investors?

Yes. Portfolio companies work with us on the same terms as any client, with a monthly summary they can share with their board and investors. How it works for investors.

How do you handle GDPR?

When we run outreach in your name, you are the controller and we are your processor, under a data processing agreement we sign before we start. If we hand you a researched list to use yourself, we are an independent controller for that research, as our Terms and Privacy Policy explain. Every email lets the reader opt out, and an opt-out is final.

Book a call

Start with one conversation.

A 30-minute call, no pitch. We look at where your pipeline comes from today, and whether a pilot makes sense.